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Tech Blog

November 2017

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So, you viewed Toy Story and you thought "YES! This is exactly what I wish to do for the remainder of my existence!"... welcome to everything about 3D! I am a self-trained CG Artist who began 8 years back and today, I wish to tell you a few tips of products I have learned across the way.
1. The thrill
So you have learned the first modeling technique. Congratulations! Keep learning! I only say this since the first factor I needed to complete at that point was model something by myself. I believed I possibly could model anything at that time and my thoughts was flowing with ideas and inspiration only agreed to be appearing out of anything and everything. The error I made was which i strayed from tutorials too soon, I went ahead and began modeling a car. Obviously, not surprisingly, it unsuccessful badly and I had been very demotivated through the results. So try staying away from the temptation to produce something from scratch too soon, make certain your excitement does not obtain the best of you. I am in no way saying you shouldn't be creative, go ahead and! Be sure that you possess the proper set of skills for the task to prevent any demotivating results. To read more about geoslope 2012, visit our website.
2. Too much too quickly
One technique at any given time. Don't feel rushed to understand everything all at one time. While studying a method make certain you experience how it works, you've attempted trials in internet marketing and that you understand it's shortcomings. Much like with other things, learning a lot of things at one go will finish in an average understanding for each.
3. Specialize yourself
Consider Engineering for another. Can there be this type of factor like a "General Engineer?" One that can perform anything and everything? No. You have Mechanical, Electrical, Civil etc. Much like Engineering, 3D artworks within the same way. Once you get used to it and you understand many of the tools and techniques, focus your time and effort and effort on something specific inside it. It may be everything from character creation to vehicle creation to atmosphere creation.
4. Remember rendering!
3D modeling rocks ! without doubt, but simultaneously, you want so that you can showcase your projects. It was an error I made along my path. I overlooked learning texturing and atmosphere setup before the very finish. Granted, I acquired a great grip on modeling however i wound up with many different clay renders until I needed to really sit lower and diverge into learning proper rendering techniques. More information on aci sp-4can be found by visiting our website.
5. Watch out for inner beauty!
No, seriously! You will experience eventually that you is going to be focusing on a 3D model for a lengthy time and you've lost all feeling of what looks bad or good. You'll step from your computer after lengthy hrs of labor only to return the following day and scream out: "YUCK!" To prevent that, take small breaks every now and then to relax your vision and brain in the image you have been looking at for yesteryear handful of hrs.
6. Exhaustion results in rushed results
Seem like you've spent a lot of time on the model at one go? Seem like you are becoming bored? Forget about that mouse immediately! You will find that sometimes you get so immersed within the model and you get transported away as time passes. It isn't until you hit challenging that you realize precisely how lengthy you have been looking at the monitor for. This is actually the point where you are psychologically exhausted, you are frustrated and you might start getting demotivated. Rather of looking for a "simple fix" for your problem or muttering the language "this can do for now", just leave the model and return to it when you are inside a focused condition of mind. You will not believe exactly what a good night's sleep is going to do. Create create something temporary and mediocre it'll just ruin everything you have done to date.
7. Don't forget your objective
Much like with anything, the scope of the 3D modeling project will get wider and wider using the excitement of recent ideas you've encounter along your way. If you have made the decision to begin focus on a task, outline your aims and your expected results and stay with them. Diverging into different ideas and adding items of pieces here and there'll usually finish in the work being scratched out.


A security bug in Apple’s new Mac operating system allows anyone to gain full admin control of a computer without needing to enter a password — possibly even remotely.
Yes, it’s as bad as it sounds.
Thanks to the bug, a user can gain unauthorized access into a Mac running MacOS High Sierra by logging in as “root” for username and clicking on the login button a few times without needing to enter a password. The bug is reportedly not in any other MacOS.
The bug is able to work remotely through third-party software called VNC and Apple-owned Remote Desktop software, according to several accounts on social media.
If certain sharing services enabled on target - this attack appears to work 💯 remote 🙈💀☠️ (the login attempt enables/creates the root account with blank pw) Oh Apple 🍎😷🤒🤕
The bug was discovered Tuesday by Turkish developer Lemi Orhan Ergin, and Apple confirmed the bug in the afternoon. It is unclear if Apple previously knew about the bug.
Dear @AppleSupport, we noticed a *HUGE* security issue at MacOS High Sierra. Anyone can login as "root" with empty password after clicking on login button several times. Are you aware of it @Apple?
Apple issued a statement saying it is working on a software update for the bug and linked to a step-by-step instruction page to prevent unauthorized access.
“We are working on a software update to address this issue,” said Apple in a statement. “In the meantime, setting a root password prevents unauthorized access to your Mac…If a Root User is already enabled, to ensure a blank password is not set, please follow the instructions from the ‘Change the root password’ section.”
For those who do have High Sierra on their Mac and have experienced this bug, the best course of action is, as Apple says, to create a root password. Here’s how:
Go to System Preferences, then to Users & Groups. Click the lock icon and enter your administrator name and password. Click Login Options, then click Join (or Edit). Click Open Directory Utility, choose the lock icon and re-enter the administrator name and password. In the menu bar in Directory Utility, click Edit then Enable Root User. Voila, you can enter your new root password.
It is unclear when Apple will update High Sierra with the patch.

Photo: Members of the media photograph the new Apple MacBook Pro laptop during a product launch event on Oct. 27, 2016 in Cupertino. (Stephen Lam/Getty Images)


Nobody, it can be imagined, wants a drone falling on their head, especially if it’s a drone large enough to deliver packages for Amazon.
But the e-commerce behemoth clearly sees a future in which bad things happen to good technology, and a malfunctioning drone ought not plummet from the sky.
Better to do it piece by piece.
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Amazon on Nov. 28 received a patent outlining a possible plan for “directed fragmentation for unmanned airborne vehicles” used in deliveries.
“The use of UAVs is accompanied by the need for new solutions to various problems, such as service disruptions due to unsuitable weather conditions, equipment malfunctions, and other problems,” reads the text of the patent, which the Seattle firm applied for in June 2016.
Core to the technology is a “fragmentation sequence” that the drone constantly updates with an eye to flight path, flying conditions, and what lies in the terrain below.
“Terrain topology information or data can identify certain preferred locations for dropping one or more of the components of the UAV,” the patent document says.
“For example, the terrain topology information can identify bodies of water, forested areas, open fields, and other locations more suitable for dropping components of the UAV if or when flight operation errors, malfunctions, or unexpected conditions occur.
“Terrain topology data can identify the locations and boundaries of residential, commercial, and industrial buildings and developments, highways and surface streets, parking lots, stadiums, schools, recreational areas, and other artificial features.”
What might cause an Amazon delivery drone to need to divest itself from itself, in parts?
“Unexpected heat, cold, wind, rain, hail, high or low … pressure regions, or other meteorological conditions,” according to the patent document.
“High winds may make it difficult or impossible to control the flight operations. High heat may also result in failure or malfunction of the battery … leading to loss of thrust provided by the rotor system. Other components … such as the rotor system, flight control computer, flight sensors, or other components, can unexpectedly malfunction or fail for various reasons.”
The idea behind the patent is not to let the drone dismantle itself till there’s nothing left.
“During the fragmentation sequence, one or more parts or components of the UAV can be released. In doing so, the weight, speed, air drag coefficient, and other factors related to the UAV can be altered. At the same time, the momentum and trajectory of the UAV are also altered.
“According to aspects of the embodiments, the fragmentation sequence is tailored to modify or alter the manner in which the UAV descends, to control the descent in a preferred, controlled manner.”
The drone’s systems would allow it to control where the falling parts fall, so they would “descend in a calculated or estimated trajectory to the preferred locations.”
The illustration accompanying the patent indicates those locations would include a pond and a tree. The drawing also appears to show the drone dropping the cargo into a tree.
Parts could be released using latches, hooks or springs, or “small explosive charges” or compressed gas.
There’s attention to cost, among other factors, in what gets jettisoned.
“The fragmentation sequence engine can select the order based on various factors, such as the replacement value or cost of the components, the air drag coefficients of the components, the weight of the components, the purpose of the components, and other factors,” the patent document says.
However, just because Amazon patented this system — which also seems unsuitable for urban centers — doesn’t guarantee it’ll go into action. Still, the company’s recognition of the possibility of what the patent document calls “catastrophic failure” of a delivery drone indicates that some solution is needed before the company starts delivering goods via drones.

Image: Amazon’s patented system for airborne disintegration of delivery drones (U.S. Patent and Trademark Office)

Internet of Things is transforming and revolutionizing every aspect of our lives. Be it leisure, business, retail or healthcare, almost every industry is settling to adopt new technologies and IoT is no exception. According to McKinsey an estimated of 20 to 30 billion connected devices will be available by 2020 with a total worth of $17 billion.
The above statistics clear all the doubts regarding the adoption of IoT in various industries. The growth seems to be undiminished and the overall adoption will be on par. With the competition on the rise, retailers are striving to take necessary steps to offer unique shopping experience and be more profitable, unique and efficient.
There is a lot to discuss on IoT in retail, but first, let’s have a brief overview of what Internet of Thing is all about.

What is the Internet of Things (IoT) and Use in Daily Life?

When we talk about the Internet of Things, it is the term used to describe Machine-to-Machine connectivity, where hardware devices and sensors interact with each other on their settings and whereabouts.
Knowingly or unknowingly, many of us have used IoT devices or seen it somewhere. For instance, Nest Thermostat is widely adopted by homeowners to set the temperature at the desired level. After reaching the set temperature, it will turn off automatically, saving you cost on electricity.
Moreover, IoT devices have been widely integrated into home appliances such as air conditioners, refrigerators dryers, ovens and what not.
Talking about the retail sector, IoT allows retailers to track customer behavior and collect data to use it in the future for business decisions. If you are looking forward to implementing IoT in your retail business, make sure to go through this article to know what IoT has to offer to the retailers.

IoT in Retail Industry

Before we discuss what is in IoT for retailers, let’s have a brief overview of benefits reported by early adopters.
  • 77% of retailers see IoT as a mean to change the customer’s experience
  • 89% of early adopters in retail benefited from the insights about customer preferences and behaviors from an Internet of Things.
  • 77% of early adopters of IoT in retail offered better opportunities to interact with new partners in delivering products and services to the customers.

Digital Signage to Reach Consumer Device 

With the rise in online shopping trend, retail has been largely affected by the way consumers are been affected. People tend to buy more online because the goods are offered at a cheap price. Moreover, comparison-shopping is also one of the reasons to shop online.
Due to this, the traditional retailers are prone to a number of challenges. With the ability to save some money, convenience, and comparison-shopping, people still need the help of sales assistant to save some time in researching the goods they tend to purchase.
The retail war is increasing at a rapid pace and brick and mortar shop owners have to set the prices to match online prices. This is quite a challenging task for traditional retailers to attract customers to the store.
IoT can rescue in resolving this issue. For instance, the traditional retailers can incorporate digital signage that connects with social networks and customers feedback for the customers in the store. It would help customers to view the information about the product instead of using a mobile device.
Digital signage as discussed before can also be helpful in displaying related goods, which might be of customer’s interest. Moreover, it can lead the customers in the direction of goods that would complement their purchase.
Another aspect of marketing is to understand the customers’ behavior. To attract more customers, an advertisement can be displayed in the mobile phone’s notification bar when they pass the store. Retailers can also use this feature for the customers who are present in the store by displaying the products in real life and introduce them in the best possible way through sales assistant.
Sales assistant, on the other hand, can check whether the product is available in stock and complete the transaction seamlessly. This is where IoT can be helpful, offering sales assistant to check the availability of product instore through their smartwatch.
The smartwatch is connected to the database of all the products connected to the sensor. Moreover, the sales assistant can also show how the product works using a tablet. In the end, sales assistant could use the same tablet to complete the transaction in no time.

Directing Customers to Locate Goods

Retailers have to employ staff to assist customers with all that is present in the store. Supermarkets are flooded with products and searching for specific product is not an easy task. This means that customers will have to spend much of their time in the supermarket to search for products they need.
However, IoT can help save the time of customers as well as retail owners to save money by hiring extra staff. For instance, by equipping the store with sensors can assist sales person and customer to locate a specific product. Moreover, digital displays with the ability to read sensors can inform the customers about the product description, its benefits and in case of the food item, the nutritional level.
In case of food items, many of them have short shelf life. IoT can prove to be helpful by ensuring that the due date is correct before delivering it to the customer.

Ecosystem Opportunities

Most of the home improvement, general merchandise, and electronics retailers are opting for home automation or smart home sections in their store. Not only IoT is needed by enterprises, but open the opportunities for general consumer as well.
Retailers are already availing this opportunity to be players in the ecosystem with service support, sales support and automated orders generated by IoT sensors in consumers’ homes. For instance, Amazon is currently working on the order method of choice for anything you might ask Alexa.

Conclusion

In this technological era, retailers need to understand the importance of implementing the IoT to stay ahead of the competition, grow revenue and build customers base. However, if you are not well versed in the technology, many IoT Solution providers will help you devise the strategy, plan it and deploy it.

The advent of fast and reliable Internet paved the way for a more interconnected world. People now have the ability to interact with one another, no matter where they are in the globe. But after “perfecting” interpersonal communications through the web, we’ve begun to experiment on interactions with common household and commercial products. By embedding electronic, software, and sensor technology in these “things,” we have made them “smarter” and are now able to do more than they’re original purpose. This is what we now call the Internet of Things (IoT,) and this is a growing trend that we can’t, and shouldn’t, ignore. Rather, we should make sure we are alongside the large public companies with investing in our own future.
IoT aims to improve our lives by leveling up some of the most common items that we use. By adding these devices into a network of interconnectivity, we are able to use them in ways we’ve only imagined a couple of years ago. Smart TVs, automated cleaning devices, and health-tracking apparel are just some of the things that IoT has given us. There’s a lot more coming up, and it’s only a matter of time before everything in our homes are “smart” and connected.
What this means is that there’s a boom in spending for anything related to IoT, whether it’s for smart home appliances or more automated tools for work. It is time to consider investing in IoT and taking advantage of its growth and success for financial gain. There is a huge potential for growth, so putting your money in an IoT-related company is a sound decision. There are publicly-traded companies related to IoT, choose one that you think has the best potential and buy stocks. Here’s a list of such companies:

The Companies Investing in IoT

  1. Alphabet Inc. (GOOGL) – Google’s parent company is definitely the leader in all of IoT. Aside from being the search engine authority, Google has its own home monitoring products in the form of Nest. Acquired in 2014, Nest is the leading name in home automation products like smart smoke detectors, thermostat, and surveillance cameras. Google also recently launched Google Home, a home automation device that “assists” you with all your queries and tasks for devices connected in your home network.
  2. Amazon (AMZN) – Right behind Google is Amazon, an undeniable IoT market leader offering quite a few home improvement and automation products. Amazon’s Echo speaker is actually what prompted Google to produce Home, because the latter has cornered the market for “always listening” devices that’s ready to answer your queries with the help of its Alexa home connectivity technology.
  3. Apple (AAPL) – The Cupertino-based company is best known for its sleek and powerful devices, and has a large following solely for its line of smartphones. In terms of IoT, the first thing that comes to mind is its smartwatch, the Apple Watch. They’ve taken wearable tech to new heights, cramming a multitude of features in a sleek wristwatch profile. Aside from this, Apple also owns patents related to IoT. One of this is a patent called “local device awareness,” which is about the automated relationship between close-range devices. This is definitely IoT, opening up possibilities for device position tracking, virtual reality, and more.
  4. Skyworks Solutions (SWKS) – Unlike the previous entries which have actual IoT products and devices, Skyworks is more into semiconductor manufacturing, and is primarily partnered with Apple. And even though they’re more known to produce a vital part of the iPhone, the semiconductors they produce are the backbone of IoT in general. It is a vital component of smart devices and interconnected home appliances.
  5. Cloud and telecoms companies – Telecommunications companies like AT&T and Verizon are now improving their communications infrastructure, to ensure reliable connectivity for their subscribers. These subscribers require the latest, fastest network, be it 5G or fiber, for their interconnected devices to work seamlessly. Cloud-based companies like RingCentral (RNG) plays a vital role in providing robust communications options to your network, which becomes more vital the more you get interconnected with people and “things” (Editor Note: author works for RingCentral).
The possibilities are endless when it comes to the Internet of Things. It is definitely one of the most exciting tech trends today, and it created one of the most lucrative markets in the business world. Don’t just settle with trying out and becoming part of IoT. Instead, use the opportunity to gain financially by investing in IoT. There’s a lot of untapped potential with IoT, and we can only expect it to grow further in the coming years.

After running around in the realtime tech world for a couple of months since I started working for deepstreamHub, I think a lot of people have many misconceptions about a lot of concepts within this world. deepstream.io is an open realtime server that let’s you build realtime functionality right into your existing application while not having to worry about any of the backend magic. Almost all of deepstream works over websockets, which totally makes sense in the realtime world. However, a couple of months back, deepstream decided to release an HTTP API as well. One of the main reasons for this was that websockets weren’t a real choice when it came to IoT sensors. This got me curious and I wanted to dig a little deeper into the reasoning.
Let’s begin with a little background about the three main protocols that IoT sensors might work with:
  1. HTTP
  2. MQTT
  3. Websockets

Websockets

As mentioned earlier, websockets are currently one of the main players in the realtime world. Websockets allows persistent connections with simultaneous bi-directional communication. They come with all the benefits of HTTP since websockets initially start off as an HTTP handshake, before getting elevated to continue the rest of the communication in websockets.
The very essence of websockets is a push-based strategy. This means that unlike polling or long-polling which involves asking the server at regular intervals if there’s any new data, with push-based- the server itself sends a message to the interested client whenever any new data becomes available. This is referred to as publish-subscribe paradigm or simply pub/sub. This is possible in websockets (vs. HTTP) because websockets keep the connection open until deliberately closed by one of the two parties (i.e the client or the server).

MQTT

MQTT (Message Queue Telemetry Transport) is a lightweight application level protocol that allows you to set up a persistent connection between a server and a client. It’s mostly preferred to be used with low-power devices which is just the case with IoT sensors. It supports the publish-subscribe architecture. Further, it also provides certain other features such as QoS (Quality of Service) by allowing you to choose the quality of communication from a few available options which ensures the level of guaranteed delivery

HTTP/ HTTP2

By this point of evolution of the internet you most probably know that HTTP (Hyper Text Transfer Protocol) is a stateless protocol which generally works over TCP/IP and allows communication using the  generic request-response paradigm. It is not considered to be a suitable protocol in the realtime sense since it provides non-persistent connections, i.e a new request-response cycle is established each time the client wishes to communicate with the server.
There is a possibility to do polling or long-polling on a HTTP server in order to continually ask for updates at a given frequency. HTTP also comes with a `persistent connection`  function using which you can keep the connection open. Additionally, the new HTTP/2 protocol intrinsically supports persistent connections. But neither HTTP nor HTTP/2 support pub/sub or specifically, they are not push-based. So, there’s no way that HTTP could work in the realtime ecosystem. Right!?

So, what now?

All these protocols come with their own benefits, use-cases as well as disadvantages like any other protocol ever designed. But here we are particularly concerned about using them with the low-powered IoT sensors.
Now different kinds of sensors require different frequency with which they send their updates. In most cases, it’s an event that triggers the sensor to send some data. In other cases, they might be sending an update every hour or so. It’s quite rare for a sensor to continuously send some information to a server. Now, don’t get me wrong, a sensor of course could be continuously monitoring some data but that doesn’t necessarily mean it is sending all the data it monitors.
So, in such a case having a persistent connection would only intimidate these sensors and serve to be nothing but an overhead. However, surprisingly MQTT is still a solution in many scenarios. Although MQTT is persistent, it is extremely light weight and was designed to be used by such low power devices. Now if you think about it, using MQTT makes a lot of sense right?

But Wait!

As I mentioned earlier, it is very important to evaluate the need for a persistent connection based on the use-case. If the sensor which is monitoring some changes in its environment just needs to let a client or a server know about an event, we could simply use HTTP for this purpose. This is one of those situations where the simple old-school method of doing things indeed turns out to be the best possible way! In fact in some of the low-power devices, a persistent connection would require them to be active all the time whereas they could be sleeping otherwise thus saving on a lot of battery and other factors.
For this reason, although the HTTP protocol doesn’t seem to be the one to be use in a realtime use case, it is one of the best possible options for IoT sensors, since what happens after the sensing device sends an update can still be implemented in realtime and the magic essentially continues. In a few use cases where a persistent connection would actually make sense, MQTT would be the one to go with. However, websockets in my opinion are never an option because it’s simply too much overhead to setup which is not worth the benefits, at least considering the low-power scenario of the IoT devices.
This is essentially the main reasoning behind any realtime framework/ API/ server to extend a HTTP support.


With all the hype around blockchain, it’s a technology that’s still finding its feet when it comes to wide, mainstream adoption. Therefore it’s not every day when you come across a company that uses both IoT sensor technology and the blockchain to solve a common agricultural problem. Zest Labs have created a fresh food management solution that focuses on consistent food quality, reduced waste, and improved food safety and use technology to achieve this. I spoke to CTO Scott Durgin to find out more.
Durgin explained:
“We provide a solution from grower to grocer. We use sensor-based technologies to help suppliers and retailers manage the freshness and quality as well as tracking and traceability. And core to this concept is the fact that waste is a fairly big problem in the industry. This stems from the fact that 30% of products aren’t handled correctly, and it is difficult to differentiate them from the 70% that are. There are literally tens of millions of tonnes of produce shipped. You can’t individually check all the pallets.”
Food waste costs the nation an estimated $218 billion per year according to the NRDC. Produce picked on the same day is not all equal and will not necessarily have the same shelf life, depending on metrics such as humidity and field and storage temperatures. This brings best by dates into question. In response, Zest Labs has derived a single freshness metric — the ZIPR code — which is based on the specific product type, growing location, and actual harvest and processing conditions, that enable significantly improved freshness management decisions.
Zest Fresh software calculates a ZIPR code for each tracked pallet, using patented methodology and sensors, ensuring inventory and shipping decisions are based on actual freshness.  Growers, retailers, and restaurateurs can benefit from intelligent routing, meaning that produce with a closer best-by date can be re-routed earlier, to a nearer location or a juicer.
Testing has shown that using Zest Fresh with the ZIPR code can reduce that waste by roughly half, and significantly improve the customer experience. This provides continuous real-time visibility of the remaining freshness capacity of produce and then directs intelligent routing to optimize delivery for required shelf-life.
Screen Shot 2017-10-26 at 16.44.33
As Durgin explained:
“We see an opportunity to help suppliers in that they get paid the same amount today regardless of the freshness capacity of the product they’re putting out. So imagine if you could differentiate your product offering to be a competitive advantage in regard to its freshness.”

Zest labs introduces the blockchain

Zest Labs announced this week that they are now also offering free blockchain set up for growers and shippers using the Zest Fresh platform. Durgin believes that the blockchain creates an added layer of security and trust throughout the fresh food supply chain by creating true transparency about all key food freshness factors to all participants within the network.
“Zest Fresh quickly delivers access to blockchain technology for its customers by leveraging secure and authenticated data collection from its wireless IoT sensors, through its intelligent access points, and into the secure Zest Cloud. Further, by combining our predictive analytics, we can extend the value of blockchain through smart contracts that can automatically recognize when fresh products meet contracted specifications throughout the supply chain.”
With most industries considering how the blockchain may benefit their operations, food suppliers, in particular, are paying close attention since there’s a very real possibility that large companies may eventually require their supply chain partners to participate. This could mean many growers are forced to adopt blockchain, whether they like it or not. Forced technology adoption has happened before such as with RFID where adoption was successful until large companies mandated its use and none of the smaller suppliers could afford the tags.
Zest-Lettuce-bins-in-field
Durgin believes that the blockchain solves the problem of trust but it isn’t a replacement for conventional IoT data processing and storage:
“Would we use blockchain for our core internal processing of the system? No, it’s not designed to do that. We have the Zest platform underneath which is actually a data streaming complex event processing system and it’s designed to scale in the world of IoT and it does things in a very real time fashion and handles very complex event streams that could never be applicable to being processed in a blockchain.
If you think about quality in freshness, it’s more than just sensor data thrown into a block or a transaction in a block and so we see the opportunity to take this universal ZIPR code and for those folks where blockchain makes sense to their business. Given the very nature of what blockchain does it creates a very interesting information sharing network opportunity that ensures consistency up and down the supply chain.”
Durgin also likens the blockchain’s adoption challenges to his days as Product Manager at IBM working on Lotus Notes :
“Back in the day we actually used to license the TCAP IP protocol and the AppleTalk protocol amongst others. We had to license the protocols and include them in the product so that it could talk with a client server. Such a thing would be unheard of today. So when you think about blockchain technologies, I liken them to when we had to do extra heavy lifting to build a platform like Lotus Notes, designed to make it easy for people to solve business problems also.”
As agtech becomes increasingly automated and connected, the blockchain may just become another business tool in a farmer’s arsenal.

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